Easypuff: The Leader of E-cigarettes Market in New Zealand
The number of smokers in New Zealand has seen a rapid growth over the last decade, alarming health advocates and the Ministry of Health. After decades of apathy, the government finally woke up in 2011, and set itself an ambitious target to make New Zealand smoke-free by as early as 2025.
So, what happened? Come 2015 and there were still an estimated 550,000 daily smokers in New Zealand.
The sheer size of this number was mind-boggling. The government had failed miserably to bring down the number of smokers in the country. A large part of this failure could be attributed to ill-informed decisions regarding e-cigarettes.
The Health Ministry was aware of the incredible headway made by e-cigarettes in helping smokers quit their habit in other developed countries. Yet, because of the prevalent negative perception against nicotine, the ministry went ahead and banned the sale of nicotine-based e-liquids for e-cigarettes. As a result, ex-smokers trying to quit their habit had to get their nicotine based e-liquids and vapes from outside the country. That usually meant paying high prices and waiting for weeks.
This is exactly where Easypuff comes into the picture.
Easypuff made it a point to help ex-smokers get their daily fix so that they could diversify from smoking altogether in a measured and more effective manner. With this mission, Easypuff began importing high-quality e-cigarettes from the most trusted suppliers and manufacturers from US, Germany, and other popular countries. By importing and stocking the products locally, and in bulk, Easypuff was able to offer superior quality products to their customers at affordable prices. What’s more, the customers could shop for their e-cigarettes, MODs, and liquids online, and get them shipped to anywhere in New Zealand. Easypuff established a strong presence across the country by shipping its products to customers all over the country.
It has been 6 years since Easypuff set out on its mission, and during this time, the Health Ministry has finally realized its mistake. Just this year, the ministry legalized nicotine based e-liquids. This has made it even easier to feature an even larger variety of vapes, MODs, and liquids. With so much selection available to the customers, they are now able to use the vape and the E-liquid that suit their needs perfectly. They get the flavour they want; they get the strength of vape they want; they even get to choose the strength of nicotine in their liquids.
Easypuff continues to source products from all over the world, including from highly reputed local suppliers, and offer them for online shoppers across New Zealand. We have been able to help countless smokers quit their addiction by switching over to a much safer and healthier option that is vaping. Our loyal customer base has also shown us tremendous support, and their success rate of quitting smoking is reason enough for other smokers to find us and use our products. We take great pride in continuing our tradition of helping New Zealanders to stop their smoking habits.
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